Customer: Play Your Part
Project: Brand Builder
Year: 2015
Services Delivered:
It was a pleasure to work with Maz McGann from Play Your Part on this project.
The Creative Spaces National Public Galleries Summit brings together artists, gallerists, arts workers, volunteers, sector bodies and government — a wide group who care about shaping creative spaces that promote the art industry.
The summit is about creative people connecting, sharing ideas and working together toward shaping creative spaces. The visual identity needed to reflect the purpose of the summit whilst being colourful, stylish and professional.
To illustrate the objective of the summit, to bringing creative people together, I created the logo with the words creative spaces drawn so its letters connect with each other. Forming the words using negative space signals that what happens in the spaces, where connections are made, is where the real work of promoting the arts is done.
Six stakeholder groups, six colours. Artists, arts workers, gallerists, volunteers, sector bodies and government each have their own. Pink, orange and red tie the palette back to RGASA, grounding the summit in its regional context.
We delivered a logo package with all the files needed to roll out the brand, plus a style guide to keep things consistent across event materials. We also designed the event program, pull-up banners, and more.
A Brand Audit gives you a clear picture of what’s working, what’s holding you back, and exactly where to start.
