Customer: Drawing Creation
Project: Builder branding package
Year: 2024
Services Delivered:
Customer: Drawing Creation
Project: Builder branding package
Year: 2024
Services Delivered:
One of the things I love most about brand strategy for homeschool brands is that we’re building something meaningful, and beautiful for families.
Designed to help children see the world through a dual lens of science and art, Drawing Creation is an innovative homeschool curriculum that brings the wonders of creation to life. By intertwining scientific exploration and drawing, the program makes learning both academic and creatively rich.
This brand had to do more than “look nice”. It needed strategy. It needed to communicate the idea quickly, feel credible to parents, and stay flexible enough to grow as the curriculum grows.
'Amy was able to create a logo design and package that was exactly what I wanted without me realising that was exactly what I wanted! I had vague ideas, but she was able to pull it all together in something that represented my new business perfectly. As soon as I saw the design, everything fell into place and I felt like I had direction.'
Drawing Creations brand story clearly positions them as an educational program that encourages scientific exploration through creative endeavour. Students (and parents) are invited to discover the natural world through the interconnected realms of science and art.
With this in mind, the identity needed to feel:
The icon was designed to tell the story at a glance, combining:
The dragonfly icon has a vertical orientation that subtly resembles a scientific specimen, quietly reinforcing “investigation” without feeling clinical or cold. The dragonfly itself was adapted from a drawing by Cassie, which was simplified into a stylised mark, keeping it organic and friendly.
A navy-to-cyan gradient within the dragonfly suggests the seamless blend of science and art, and adds a playful edge without losing professionalism.
Inspiring trust
For a homeschool parent, especially one juggling multiple ages and subjects, with limited time, a curriculum brand needs to feel reliable. That’s why the typography was chosen to anchor the brand as strong, trustworthy and reliable, while still suiting an education audience.
The colour palette inspired by the natural hues of a dragonfly in the wild, connected the brand directly to the beauty of creation, which is central to the curriculum’s message.
The brand guidelines note that the palette offers flexibility for differentiating between product levels, by difficulty or educational stage. That means the brand can scale without becoming messy.
Primary colours include a dominant Navy, supported by Cyan, Royal, Forest, and Conifer tones, giving plenty of room to build product families while staying visually consistent.
Professional, readable, and calm typography
The selected fonts were chosen to convey trustworthiness and professionalism. Montserrat carries the clean, modern clarity that works beautifully in education contexts, while Mrs Eaves adds a slightly more classic, bookish warmth. Modern clarity + timeless warmth.
One of the most underrated parts of a brand identity and brand strategy is the practical styleguide, because it protects the brand long after the design handover.
The brand guideline includes clear instructions like:
If you’ve created something genuinely helpful for families, but your branding feels scattered, outdated, or too hard to apply consistently, this is exactly what I can help you with.
