Customer: Good Thinking Hypnotherapy
Project: Brand Builder
Year: 2023
Services Delivered:
Working with Madeleine Seppelt from Good Thinking Hypnotherapy was a genuinely enjoyable project. She needed a brand that felt professional and evidence-based, while still warm and reassuring.
Good Thinking Hypnotherapy supports clients navigating chronic pain through tailored and research-informed therapeutic methods. The goal wasn’t just a “nice logo”. It was to create a clear, consistent brand that communicated trust, empathy, and a grounded, modern approach, without feeling too clinical or wellness-y.
“Thanks Amy for my beautiful branding! Working with you is always a breeze as you intuitively know what I want.”
The icon is shaped like a thought bubble, built from concentric circles that gradually deepen. It reflects the Eriksonian approach of going deeper, not forcing answers, but helping the mind uncover them in its own time.
The proportions are based on the golden ratio, bringing a sense of balance and quiet harmony. Around the central circle (the client) are three supporting circles representing key therapeutic tools: indirect suggestion, metaphor, and storytelling, techniques used to gently influence behaviour and create change.
The colour palette was chosen to feel calm and reassuring. A deep green anchors the brand, helping it feel steady, safe, and trustworthy. Overall, the look sits in the middle: professional enough to feel credible and evidence-based, but warm enough to feel personal and supportive.
The type is clean, open, and uncomplicated. It keeps the brand approachable and clear, whilst supporting the bigger goal of making their customers feel calm and comfortable. For many clients, first impression matters. When the visuals feel consistent and professional, it reduces hesitation and builds confidence in the service.
