Customer: Nestled In Properties
Project: Brand Elevator Package
Year: 2022
Services Delivered:
Nestled In Properties creates beautiful, eco-conscious turnkey homes with minimalist interiors. The homes are sold fully styled and finished so buyers can move straight in without having to style the home themselves. Perfect for busy high level professionals.
To showcase their business, Nestled In Poperties needed a visual identity that felt premium and contemporary, while still clearly communicating their commitment to sustainability.
The target audience was 35–50 year-old professionals who are financially ready for a premium turnkey build, but time-poor and not confident styling a home themselves. The branding needed to feel high-end, calm, and trustworthy, with a clear sustainability story.
For a brand like this, “pretty” isn’t enough. The identity had to do three practical jobs:
That meant a logo system and brand assets that work beautifully across signage, documents, social media and print, without getting fussy or complicated.
The icon was intentionally built from a set of meaningful elements, each representing something Nestled In Properties stands for:
The result is a mark that feels modern and refined, but still tells the story.
The colour palette was chosen to reflect the feeling of a clean, fresh, modern and sustainable home, using soft greens and warm neutrals. Where the application allows, the brand also includes the option of gold hot foil to add a subtle premium cue, perfect for business cards and high-end printed applications.
To match the minimalist interiors and “styled simplicity” of the brand, the typography is also minimal.
Nested In Properties received a complete set of practical assets so the brand could be used confidently from day one, including:
Nestled In Properties now has a visual identity that feels premium, modern and calm, while still communicating what makes them different: sustainable, energy-efficient, turnkey homes that are styled and ready to live in.
