As your business grows and evolves, your branding should, too.
A Brand Audit is the perfect way to check if your brand is still aligned with your brand foundations and audience. Think of it as a health check for your business, a fresh perspective on how you’re showing up in the market.
What’s a Brand Audit?
A Brand Audit is an evaluation of your current branding and includes:
- Competitor review: We’ll review your top 5 competitors and see how your current brand compares and sits in your visual marketplace.
- Audience Review: We’ll review your target audience to discover their likes and dislikes, and how well your current branding fits their preferences.
- Colour review: We’ll explore your current colour palette and associated colour psychology to asses its suitability for your audience.
- Brand score card: We’ll assess your current brand in light of our competitor and audience research.
- Recommendations: We’ll provide you with recommendations for your branding so that you know what steps to take next.
How the Brand Audit works
- Step 1 – Questionnaire and Discovery call : After you’ve completed our questionnaire, we’ll talk through your answers, and what’s feeling messy or stuck.
- Step 2 – You send your links and key assets: Website, socials and any brand files you already have (even if they’re incomplete).
- Step 3 – I audit and document the findings: I review your key touchpoints and build your recommendations into a clear report.
- Step 4 – Brand Audit walkthrough call: We go through the report together so you feel confident about what it means and what do do next.
- Typical turnaround: 10 business days from recieving your links/assets
Why Now?
Branding isn’t just about looking good—it’s about making meaningful connections with your audience. If your branding feels stale, inconsistent, or off-track, now is the time to reassess and get it back on track.
And here’s the bonus: if you choose one of our branding packages after the Brand Audit, I’ll deduct the fee from the branding package!
