Get clear on what’s working, what’s not and what to fix next.
If your brand feels inconsistent, outdated, or hard to apply day-to-day, a Brand Audit will give you clarity. You’ll receive a practical report with recommendations, so you know exactly where to start.
A Brand Audit gives you a clear picture of what’s working, what’s holding you back, and exactly what to do next.
1. Brand discovery
During a discovery call we’ll discuss your business’ services, mission, story, values and purpose. This helps to frame the audit around your brand foundations.
2. Competitor review
We’ll review your top 5 competitors to see how your current brand compares and sits in your visual marketplace.
3. Audience review
We’ll review your target audience to discover their likes and dislikes, and how well your current branding fits their preferences.
4. Colour review
We’ll explore your current colour palette and associated colour psychology to asses its suitability for your audience.
5. Brand score card
We’ll assess your current brand in light of our competitor and audience research.
6. Recommendations
We’ll provide you with branding recommendations so that you know what steps to take next.
Includes a video discovery call, written audit report and a walkthrough call to talk through the findings. If you decide to proceed with a Builder or Elevator branding package, this investment is deducted from your total.
After you’ve completed our questionnaire, we’ll talk through your answers and what’s feeling messy or stuck.
You’ll provide your website link, socials and any brand files you already have (even if they’re incomplete).
I review your key touchpoints and build my recommendations into a clear report.
We go through the report together so you feel confident about what it means and what to do next.
10 business days from receiving your links/assets.
Not necessarily. If you are unsure about whether you need to refresh your brand or not. Then the Brand Audit is for you. It gives you an idea of what’s working and what’s not, what you can do yourself and whether a rebrand is necessary.
The good news is, if you do decide to refresh or rebrand with the Builder or Elevator branding packages the cost of the Brand Audit will be deducted from the package price.
If you want to dive straight into a branding package, a Brand Audit is not needed, as the strategy component of the branding packages incorporates the Brand Audit, just a little more in depth.
Yes, a Brand Audit can still be useful. In the Brand Audit we assess how you are using your brand to see what’s working and what’s not.
You can have an excellent logo and colours, but if you are not using them effectively you may be missing out on reaching the right customers.
No, we will not be designing or re-designing anything in the Brand Audit. We will be assessing your current branding and providing you with a report. The report will include recommendations for next steps and a mood board to give you some creative direction. We will also meet in a walkthrough call to discuss the findings.
As every business is unique, so the recommendations of every Brand Audit are different. There may be some recommendations you can implement yourself, whilst others may require the help of professionals.
Either way we can discuss the findings in the walkthrough call.
If you do decide to proceed with the Builder or Elevator branding packages the cost of the Brand Audit will be deducted from the package price.
The difference between the Brand Audit and the Branding Packages is the deliverables.
With the Brand Audit you will receive:
With the Builder and Elevator packages you will receive:
Absolutely! If you are happy to meet me online we can Zoom from anywhere.
If you are located in Adelaide, I’d be happy to meet face-to-face, otherwise all communication will be online or over the phone.
This 2 min quiz will clarify your next step to a brand customers will love – without the guesswork.
